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Elegant Traveller

St Lucia's New Initiative for Authentic Luxury Holidays

schedule5 Minute Read

10-Oct-2025 Laura Holt

St Lucia's New Initiative for Authentic Luxury Holidays

Meet the island that's inviting you to discover more...

Framed by the iconic Pitons and endless lush rainforest, St Lucia has long been one of the Caribbean's most captivating luxury escapes. While the island's natural beauty remains unparalleled, a thrilling new chapter is opening.
After three years of development, St Lucia is launching a groundbreaking initiative for spring 2026 that is dedicated to community-based tourism. The island is inviting luxury travellers to move beyond the ordinary and enjoy privileged access to the island's authentic traditions, transforming the visit into an engaged act of discovery.

Curated Encounters

As with many of the Caribbean islands, St Lucia is renowned for being scenic, with picturesque beaches among its natural beauty. This exciting new vision places local people telling local stories at the forefront of the travel experience. It's a crucial shift that provides bespoke journeys, leading to genuine, hands-on encounters as enriching as they are rare.
Smiling man in a vest on a beach with open arms to welcome you
Locals of St Lucia
A leading example of St Lucia's commitment to experiential luxury is the opportunity for exclusive encounters. You can secure a privileged kayaking excursion to meet the island's all-female sea moss farmers collective. This immersive journey allows you to assist in harvesting the sea moss, followed by a private session to learn about the wide array of wellness and culinary products created from this sustainable resource. This deep dive into a homegrown industry is seamlessly combined with a private snorkelling experience, bridging culture and nature perfectly.
The initiative unveils a wealth of curated encounters that offer a deeper connection to the island, enriching your holiday through authentic discovery and personal indulgence of your interests.

A Restorative Retreat

With over 1,300 different species of wild flowering plants and 150 species of fern in just 620 square kilometres, St Lucia truly is a botanical paradise. Yet, often outshone by the island's palm-fringed shores that make it so popular with beach lovers.
As part of this new approach to island experiences, St Lucia welcomes its visitors to discover the many plants and trees that have been part of traditional St. Lucian medicine for generations by taking a guided hike through the lush rainforest.
Parents with two children at Sulphur Springs Mud Baths, Soufriere, St Lucia, covered in grey volcanic mud
Family at Sulpher Springs
The island's natural wellbeing practices take influence from the incredible variety of its landscapes: cover your skin in the therapeutic volcanic mud, take a dip in the hot baths at Sulphur Springs, or plunge into one of the island's refreshing waterfalls.

World-Class Diving

One of the island's more well-known draws, St Lucia is revered as a world-class dive and snorkelling destination. Offshore reefs are a diver's paradise, showcasing extraordinary biodiversity and vibrant protected marine reserves.
Two people snorkelling in St Lucia in front of the Pitons
Snorkelling in St Lucia
Discerning guests at celebrated resorts such as Jade Mountain and Sugar Beach, A Viceroy Resort, benefit from unparalleled access to the island's marine life with reefs just off the resorts' beaches. Many properties boast their own professional, on-site dive schools (often PADI-certified), ensuring not only seamless access to the best sites, but a more connected experience of them.

In Tune with Nature

Each spring, the annual St Lucia Jazz Festival brings world-class performances to the Caribbean stage. Held at the end of April or beginning of May every year, this festival is the perfect opportunity to find yourself swaying to the rhythm of the island. Incredible performances unfold in open-air venues, allowing the music to mingle with the natural beauty of St Lucia's shores and gardens. Bringing the island to life, it remains an exciting event to experience.
Palm trees of St Lucia which frame the Pitons, with a clear blue sky overhead
St Lucia Pitons
Creating space for the people, communities and heritage in your luxury holiday to St Lucia grants a deeper way to connect to the destination. Doing so with Elegant Resorts elevates your experience: making travel truly rewarding through personalisation and connection, making memories destined to linger long after you return home.
For further travel inspiration, our luxury online travel blog is filled with first-hand travel tales, expert destination guides and more. To book your luxury holiday beyond expectations, talk to our team.
Laura  Holt

Laura Holt

Editorial & Campaign Manager

Whether it's a weekend away or an exciting international adventure, I'm always eager for my next trip. I've been lucky to travel in abundance, and each time I come home, I bring back stories that I love to share.

Feeling Inspired?

To book your next luxury holiday, please call our Luxury Travel Specialists on 01244 897 578