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Elegant Resorts is excited to be using Feefo – the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.

Elegant Resorts has been passionate about creating a more responsible and sustainable future for a few years now. With the launch of Feefo’s new sustainability feature, Treefo, they’re excited to offer customers a planet-loving thank you for every review they share.

Aware that 69% of consumers are interested in making more sustainable choices (Travel Weekly, December 2022), Elegant Resorts wanted to offer something that would have a positive impact on the planet and boost support for their business from like-minded customers

They're happy that Feefo has partnered with reputable climate solutions specialists, Ecologi, to source its tree-planting projects. Ecologi, in turn, works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.


Why now?

With the trend of the conscious consumer on the rise, Feefo is boosting its own climate action and helping others do the same. Elegant Resorts welcomes this new initiative to help its customers enhance their sustainability journey.

Customers are choosing more often to shop from sustainably conscious businesses:

  • 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices. (Deloitte, 2022)
  • A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’. (Travel Weekly, December 2022)

“This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo.

About Feefo

Feefo is a leading global customer reviews and insights platform. They’re on a mission to empower businesses to understand how their customers experience their products or services.

The Feefo suite of software, combined with technical solutions, enables its clients to gain a deeper understanding of customer sentiment, behaviour, and intent, empowering them with insights to make better business decisions and improve their return on investment. With 96% of customers relying on reviews to purchase, Feefo also creates trust between consumers and businesses by adopting a unique approach to only collect verified reviews.

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Feefo Platinum Service Award 2024

We are proud to have been awarded the Feefo Platinum Service Award in 2024. This independent seal of excellence recognises businesses for delivering exceptional experiences, as rated by real customers.

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