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Elegant Traveller

Most Underrated Places to Visit in Japan

schedule4 Minute Read

28-Sep-2026 Mark Martin

Most Underrated Places to Visit in Japan

Japan is one of the most underrated holiday destinations on the planet with a wealth of iconic cultural landmarks & areas of stunning natural beauty.

Japan is a country filled with iconic sights and places of outstanding natural beauty. From the neon-lit streets of Tokyo and the temples of Kyoto to the snow-capped peaks of Mount Fuji, there are countless iconic tourist attractions in the country that are just waiting to be discovered.
However, beyond these better known destinations lies another side of the country, where historic towns, beautiful gardens, ancient castles and spectacular landscapes that are off the beaten path can be enjoyed at a more leisurely pace away from the crowds. For tourists looking to discover something a little different, these underrated places to visit in Japan offer an opportunity to experience the country's rich culture and scenery away from some of the country's busiest attractions.
From beautifully preserved samurai districts to peaceful riverside gorges, these five destinations deserve a place on any tailor made Japan holiday itinerary.

Kanazawa

Often described as the "Kyoto of the North", Kanazawa in the Ishikawa Prefecture blends traditional Japanese culture with an idyllic relaxed atmosphere. Its historic districts, incredible architecture and beautiful gardens unquestionably make it one of the most underrated places to visit in Japan.
A stroll through Higashi Chaya is a wonderful way to begin exploring the city. This atmospheric geisha district is characterised by traditional wooden teahouses, narrow lanes and elegant buildings, with some establishments still continuing the traditions associated with geisha entertainment. You can also learn about Kanazawa's samurai heritage in the Nagamachi Samurai District, where former residences and atmospheric streets provide an insight into the lives of the city's legendary warriors.
The highlight for many tourists to Kanazawa though is Kenroku-en, one of Japan's most celebrated landscape gardens. Carefully designed to shine across the seasons, its ponds, streams, bridges, trees and traditional features create constantly changing views. Kanazawa is also renowned for its arts and crafts, making it an excellent destination for travellers keen to learn more about Japanese culture.

Onomichi

Overlooking the Seto Inland Sea, Onomichi in the Hiroshima Prefecture is a scenic port town where steep green hills rise behind a picturesque waterfront. Its combination of historic temples, traditional Japanese homes, independent cafes and spectacular sea views gives it a character quite unlike anything you will find in Japan's larger cities.
One of the pleasures of visiting Onomichi is simply wandering through its maze of narrow paths. Temple trails wind through the hillside, connecting historic Buddhist temples and offering glimpses of traditional houses and gardens along the way. Tourists can pause at one of the cosy hillside cafes to enjoy refreshments while taking in views across the inland sea and neighbouring islands. It's an experience akin to dining at one of the cafes you will find at most stately homes in England.
Onomichi is also an ideal destination for those looking to experience an off the beaten path cycling holiday as it forms one end of the Shimanami Kaido, a celebrated cycling route crossing the Seto Inland Sea via a series of bridges and islands. Even if you do not cycle the whole route, exploring part of this remarkable landscape provides an insight into life in rural Japan, a side to the country which is not often showcased in more common Japanese holiday destinations.

Matsushiro

Located just outside Nagano City, Matsushiro in the Nagano Prefecture is a fascinating historic town which still remains relatively unknown to international tourists. Once home to the powerful Sanada clan, it provides the opportunity to learn more about Japan's samurai heritage without the crowds associated with some of the country's better-known historic attractions.
The town's preserved samurai residences provide a particularly unique perspective. Tourists can wander through traditional homes and gardens while learning about the families who once lived here and their unique way of life. Matsushiro Castle, although largely reconstructed from its original form, provides another important link to the area's feudal past, with the surrounding ruins offering an opportunity to appreciate the town's historical significance.
Another interesting stop is the former Matsushiro Literary and Military School, where the surviving buildings provide insights into education during the final years of the samurai era. What makes Matsushiro especially appealing is its tranquillity. Exploring its historic streets and buildings allows visitors to feel as though they have travelled back in time and discovered a quieter chapter of Japanese history.

Hikone

For tourists who are fascinated by Japan's castles, Hikone in the Shinga Prefecture offers a remarkable alternative to the country's more famous fortresses. Situated on the shores of Lake Biwa, Japan's largest lake, this stunning castle town combines impressive history with beautiful waterside scenery.
Hikone Castle is of course the star attraction here. Dating back to the early 17th century, it is one of Japan's few remaining original castles and retains its historic wooden keep rather than being a modern reconstruction. Climbing to the upper levels rewards tourists with panoramic views across the surrounding landscape and Lake Biwa.
The castle grounds are also worth exploring, with gardens, historic buildings and atmospheric pathways providing plenty to discover. Nearby, the traditional castle-town streets add to the experience, while Lake Biwa opens up opportunities to enjoy scenic walks and appreciate the area's incredible natural beauty. Hikone's combination of cultural heritage and lakeside landscapes makes it an excellent addition to a wider Japanese holiday itinerary.

Kakusenkei Gorges, Ishikawa Prefecture

The Kakusenkei Gorges in Ishikawa Prefecture provide a completely different experience, showcasing the natural beauty that can sometimes be overlooked when planning a first trip to Japan if you are creating an itinerary without the help of a guide with experience of the region. Located beside the Daishoji River in the Yamanaka Onsen area of Ishikawa Prefecture, this lush ravine is particularly appealing to travellers who enjoy walking and exploring the outdoors.
Scenic paths follow the river through lush greenery, crossing distinctive footbridges and passing dramatic sections of the gorge. The landscape changes throughout the year, with fresh foliage bringing vibrant colour in spring and summer before the trees transform into spectacular shades of red, orange and gold during autumn months.
A visit to the gorge can also be combined with time in Yamanaka Onsen, a traditional hot spring town famous for its long-established bathing and woodworking traditions. After exploring the riverside paths, relaxing in an onsen provides a wonderfully authentic way to experience another side of Japanese culture. Do be cautious about using the Onsen if you have any visible tattoos though, as these are generally frowned upon by Japanese culture due to their historic links to organised crime.

The Most Underrated Places to Visit in Japan

From Kanazawa's elegant geisha districts to the peaceful paths of Matsushiro and the dramatic scenery of Kakusenkei Gorges, these underrated places to visit in Japan demonstrate just how much there is to discover beyond the country's most popular holiday destinations. Each destination offers something completely different, whether you are interested in history, culture, nature, food, cycling or simply discovering somewhere away from the usual tourist trail.
At Elegant Resorts, our Luxury Travel Specialists will use their first-hand experience of holidays in the country to create a tailor made Japan holiday package around your specific interests and aspirations. Whether you want to combine the country's iconic cities with lesser-known destinations, explore its historic towns or discover its spectacular landscapes, we can design an itinerary to match exactly what you hope to experience. Get in touch with the Luxury Travel Specialists at Elegant Resorts today to start creating your own unforgettable tailor made holiday in Japan.
Mark Martin

Mark Martin

SEO Consultant

An experienced marketing professional who has been fortunate enough to work in the travel industry since 2010. Over this time I've developed an increasing thirst for travel, particularly to holiday destinations which allow me to indulge my love of motorsport.

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