Elegant Resorts’ history stretches back to 1988, when two of the UK’s luxury travel pioneers recognising a gap in the market for a travel company that offered only the finest hotels and first-class client service, delivered by professional employees passionate about travel, set about creating Elegant Resorts.
With their sights firmly set on the upper end of the market, the vision of the company was to include only those hotels, villas and resorts that could be said to deliver a genuinely luxurious experience. This was complemented by partnering with major world airlines to ensure that the experience of travelling in any class – but particularly in First and Club – came up to the standard of the rest of the holiday.
The Caribbean Early Days And Concorde
The luxury Caribbean market, which was the main area of Elegant Resorts’ expertise,
was the initial focus twenty-five years ago. Travel to exotic destinations within
the Caribbean was aspirational to many and, despite an economic down-turn the company
achieved a profit within its first year. A major contributor to the success of the
early years was the weekly winter service to Barbados from British Airways by Concorde.
With a flying time of less than four hours, clients could leave the UK and be on
the golden beaches of the Caribbean that same afternoon. Elegant Resorts was credited
with booking more arrivals to Barbados on Concorde than any other travel company
and it was a sad day on 30 August 2003 when the last scheduled supersonic service
flew from Barbados. Clients who flew – and even chartered – Concorde now had to
find a new mode of transport; the business then started to focus on private jet
Elegant Resorts grew from strength to strength and gradually, over time, other areas
of the world were added; meaning today, our portfolio now also comprises hotels,
resorts, villas and private islands in the Indian Ocean, Arabian Gulf, Middle East,
Mexico, North and South America, Canada, Africa, Europe, North Africa, Asia and
Australasia. In addition, we offer a range of experiences, from luxury cruising,
yachting and skiing holidays to a selection of adventure holidays – and not forgetting
space travel, for our more daring clients.
Our continuing dedication to staff training, means that Elegant
Resorts’ Travel Consultants are some of the most knowledgeable in the travel industry,
with an unerring ability to match clients with their ideal holiday. We are very
proud to have a long-serving team who believe in delivering uncompromising service.
This extends overseas too, where we have established teams working their magic in
Barbados, Antigua, Dubai and Mauritius.
Both overseas and here in Chester, there’s a friendly atmosphere conducive to a
good working environment. We like to enjoy ourselves and have had some fantastic
occasions over the years that have included everything from home-grown theatre productions
to events that our supplier and business partners join in with and every year we
host an awards ceremony in London to say “thank you” to the people we work with.
Testimony to our extraordinary relationships with our friends and colleagues are
all the wonderful awards we have received over the years.
It’s these relationships that enable us to bring our clients exceptional experiences
throughout the year and ensure that they can rely on us for all their travel needs.